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Sign Finishes has a New and Refreshed Name, Look and Feel

As our valued customer, we’re excited to announce that as of April 2021, we’re upgrading our brand look and feel. Our brand has grown and evolved over the years and it’s time to reflect that evolution.  
SF to Grip Gard Change.png

AkzoNobel has driven innovation for more than 50 years to help you create some of the world’s most iconic signs. Our Grip-Gard products are the strongest choice available when it comes to protecting what matters most – monumental global brands or exclusive, independent brand signage. 

Color matters. That’s why every Grip-Gard finish is eye-catching, brand-true, and stays that way. 
Time matters. Our advanced coatings technology, specifically developed for the sign industry, takes less time to dry in fewer coats – saving you time and money in the long run. 
Durability matters. Decades of innovation created a tough, long-lasting finish that withstands any climate, any season. 

When protection matters, protect it with Grip-Gard. 

What’s new? 

  • Logo & Brand Identity – We updated our logo with a bold and vibrant look, emphasizing the versatility and durability of our brand and products.  The Grip-Gard name will be the focus of the brand in all collateral and communications going forward.
  • Updated packaging - Together with the new logo we have also updated our packaging design to simplify product identification on shelves and mixing machine systems for our customers.
  • New tagline – Setting the standard in color and protection.
  • Updated Product Line-up – Reformulated Grip-Mask launched Q4 2020 and upcoming Extreme Temperature Reducer Q2 2021.
  • New Sales and Promotional Materials – Updated sell sheets, product and technical references, videos, product imagery and promotional items. 
  • New, mobile-friendly website – Offering customers and visitors easy access to all product and technical information, and more – wherever and whenever they need it, Grip-Gard.com coming Q2 2021. 
Click on the teaser video below.

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What does this mean for our existing customers? 

Starting today, you’ll begin to see these exciting changes arriving across all touch points as a rolling change; this includes new packaging / labels, and a new website. We will also provide you with new sales and technical materials to support your daily sales and operations. 

Seamlessly improving your customer experience remains our top priority. While we have revitalized our Grip-Gard brand strategy, know that you can count on the same high-quality products you have come to expect from us. You can also depend on our continued commitment to innovation and providing the best service and support to our customers in the sign market segment. Without you, we wouldn’t have a brand to revitalize; so, we thank you, and we look forward to sharing this next chapter of Grip-Gard with you. 

Visit our website to stay connected with the latest Grip-Gard news and updates. 





Grip-Gard BC Basecoat Toner Launch/Discontinuation | 680 Violet Transparent (#576380) Replaces 679 (#537172) – USA & Canada

AkzoNobel is announcing the launch of a new Grip-Gard BC Basecoat toner - 680 Violet Transparent (item #576380), to replace 679 (item #537172).  Toner 679 is being discontinued due to the pigment no longer being available. 

Color formulations are being added to MIXIT as they become available. Formulas will be available in Mixit Pro in the coming releases. 

New / Discontinued Products: 

New:Discontinued:
Grip-Gard BC Basecoat MM 680 Violet Transparent (1L)
Item #576380 
Grip-Gard BC Basecoat MM 679 Violet Transparent (1L)
Item #537172 



Product Discontinuation | Sign Finishes Grip-Gard BC Translucent Fast Reducer

Due to low market demand the 5-gallon fill size of Grip-Gard BC Translucent Fast Reducer will be discontinued immediately.
The 1-gallon fill size will remain in production.

Item NumberProduct Description Fill Size 
483796 Grip-Gard BC Translucent Fast Reducer 5 Gallon 



Product Launch | Sign Finishes - Grip-Mask 2.0

Grip-Mask 2.0 is water-based, solvent-resistant strippable coating used during the painting and decorating of signs. The transparent or blue options form a flexible protective layer over the substrate yet peels off easily once the job is complete.

Grip-Mask 2.0 is an enhanced and upgraded version of Grip-Mask. The improved version delivers on quality with quicker dry times, enhanced ease of use, and it leaves no residue behind. Grip-Mask 2.0 is less than 1 lb/gal VOC, is sprayed with traditional equipment, and requires no mixing. Available now! 

Grip Mask 2.0.png


Item NumberProduct DescriptionFill Size
584125 Grip-Mask 2.0 Transparent 5 GL 
584122 Grip-Mask 2.0 Transparent 53 GL 
584123 Grip-Mask 2.0 Blue 5 GL 
584127 Grip-Mask 2.0 Blue 53 GL 


Key features:  

  • Easy to use with standard spray equipment
  • Requires fewer coats to achieve dry film thickness 
  • Available in both blue and transparent colors


Order Sell Sheet

Download Sell Sheet



Grip-Gard EFx-LV Effects - Updated Sell Sheet - Now Available (EN)

An updated Grip-Gard EFx-LV Effects sell sheet is available for order in English. 
With this sales tool, you can support an ongoing sales conversation by presenting the product offering; including benefits and quick facts of EFx-LV Effects. 
Each of the effects, including reflective, speckled, and textured options, instantly amplifies any color by adding vivid dimension and unrivaled mar resistance. 

Highlights: 

  • Effects share common, VOC-flexible hardeners
  • Approved for use in all North American markets
  • Recreates nature-like surfaces with superior scratch resistance
  • Creates a dramatic effect with profound uniformity
  • Utilizes the existing EFx-LV toner system
To order a professional print version, the sell sheet is available under the “Sign Finishes” category on the AkzoNobel Literature & Collateral Webshop.
The item number is AKZ-9000-8043; the cost per 10/pk is $8.11. 

Support Materials: 




New Color Elements Fan Deck Kit is Now Available

A new comprehensive color tool is now available for Sign Finishes.
AkzoNobel is happy to introduce the new Sign Finishes Color Elements fan deck kit.

This compact, easy-to-use color selection tool includes two color chromatic fan decks comprised of Sign Finishes solid and effects colors, encompassing high-gloss and satin-gloss representations.

The Color Elements kit is a dynamic tool offering quick and easy color selection within the sign industry. The kit can also be used to meet the color needs of architects and designers as they begin to incorporate color in their specifications on their designs. The kit showcases 630 color chips of high gloss and satin finish chips, featuring various shades of the different pigments included.

 

Color Elements Book 2.png


Item Details:
Item number:  2010087
Price:  $195.50
Dimensions: 13.5" L x 9" H x 2" W
Weight:  5.6 lbs

To order the Color Elements kit, please contact customer service at: crna.customerservice@akzonobel.com.


Sign Finishes Grip-Gard White Washprimer 5GL Discontinued

Due to low market demand the 5-gallon fill size of Grip-Gard White Washprimer Light Enhancing will be discontinued immediately. The 1-gallon fill size will remain in production.

Discontinued Product:

Item NumberProduct DescriptionFill Size
483802Grip-Gard White Washprimer Light Enhancing 5GL


Sign Finishes – Grip-Gard LV Accelerator Now Available

Now available for order, AkzoNobel Sign Finishes is happy to announce the launch of Grip-Gard® LV Accelerator.

This quick-dry additive is built to accelerate the cure time of Grip-Gard EFx-LV, Grip-Gard Universal Clears, Grip-Gard Surfacer Sealer, and Grip-Gard Surfacer Sealer LV systems.  With a low VOC, it's perfect for both regulated and National Rule markets.

Only a small amount of Grip-Gard LV Accelerator is needed to reduce bake times and get the job done fast.

Item NumberProduct DescriptionFill Size
575964Grip-Gard LV Accelerator250 ml


Sell Sheet


Product Launch | Sign Finishes - Grip-Gard BC Flattening Agent 890

Now available for order, Grip-Gard BC Flattening Agent 890 is the ideal additive for creating a more matte appearance in the Grip-Gard BC Single Stage system.  When used with the 95LG Single Stage Binder, this flattening agent lowers the gloss level while maintaining the superior application properties Grip-Gard is known for.

The additive replaces the reducer in a simple mix ratio of 5:1:1 and provides greater flexibility to adjust gloss levels.

​Item #
​Item Description
​Size
​574812
​Grip-Gard BC Flattening Agent 890
​1QT


Support Materials:

Sell Sheet PDF - English


New Quart Fill Size for Select Grip-Gard EFx-LV Toners – Now Available

AkzoNobel proudly introduces a new quart fill size for ten different Grip-Gard EFx-LV toners.

Offering revolutionary speed, exacting color, and best-in-class appearance and performance, Grip-Gard EFx-LV now provides a compact quart size for select toners, delivering greater value and convenience. 

New Grip-Gard EFx-LV Quart Assortment:

Item #Item Description
579424Grip-Gard EFx-LV MM B617 (1QT)
579425Grip-Gard EFx-LV MM B622 (1QT)
579426Grip-Gard EFx-LV MM B624 (1QT)
579427Grip-Gard EFx-LV MM B627 (1QT)
579428Grip-Gard EFx-LV MM B640 (1QT)
579429Grip-Gard EFx-LV MM B649 (1QT)
579430Grip-Gard EFx-LV MM B663 (1QT)
579431Grip-Gard EFx-LV MM B681U (1QT)
579432Grip-Gard EFx-LV MM B641 (1QT)
579433Grip-Gard EFx-LV MM B645 (1QT)


Sell Sheet PDF – English

Grip-Gard
® Surfacer Sealer Hardeners & Reducers – Fill Size Change

The same formulation for all five Grip-Gard Surfacer Sealer Hardeners and Reducers are now supplied in 1QT (replacing the 1GL offering) for convenience and improved inventory management.

New quart-size item numbers: 

Grip-Gard Surfacer Sealer Reducer LV:     576879
Grip-Gard Surfacer Sealer Hardener:         576880
Grip-Gard Surfacer Sealer Fast Activator:  576881
Grip-Gard Surfacer Sealer Reducer:           576882
Grip-Gard Surfacer Sealer Hardener LV:    576883

New Sign Finishes Promotional Items Available for Order!

The AkzoNobel promotional goods store has extended its offering of Sign Finishes branded items and has upgraded its existing variety; here you can find items such as t-shirts, caps, signage, magnets, and more.

Order Sign Finishes promotional items by visiting the store in the link below.

AkzoNobel Promotional Goods Webshop


NEW Grip-Gard
® LV Accelerator

A quick-dry, low-VOC additive built to accelerate the cure time of Grip-Gard EFx-LV, Grip-Gard Universal Clears, Grip-Gard Surfacer Sealer, and Grip-Gard Surfacer Sealer LV systems.

  • Helps increase throughput and boost profits
  • Approved for use in Regulated and National Rule markets
  • < 2.8 lbs/gal VOC

Product Sheet - Grip-Gard LV Accelerator


NEW Grip-Gard
® BC Flattening Agent 890

The ideal additive for creating a more matte appearance and lowering the gloss level while maintaining superior performance.

  • 5:1:1 mix ratio
  • Greater flexibility to adjust gloss levels
  • Achieves a rich matte appearance in the Grip-Gard BC Single Stage System

Product Sheet - Grip-Gard BC Flattening Agent 890





 
 
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